Kering Group stated that it will continue to implement the animal welfare standards released in 2019 because this animal welfare standard involves other animal fibers and materials. In May 2019, Kering launched the first animal welfare standard for the luxury and fashion industries, aiming to promote industry practices and promote collaboration. Kering’s animal welfare guidelines cover all aspects of its entire supply chain, including how to treat animals commonly used in the fashion and textile industries, prohibiting intensive farming, and prohibiting antibiotic treatment other than the purpose of rescue.

Fur Free

The “Zero Fur Era” marks the determination of Kering Group in sustainable development. Kering Group is not the first and not the only one. Giants such as Burberry, Gucci, Nike and others have also been committed to sustainable development and environmental protection. Moves forward:

Starting from Gucci, many brands under the Kering Group, including Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have gradually decided to stop using animal fur.


The British luxury brand Burberry has launched the ReBurberry Edi series, which has 26 styles and integrates fashion and environmental protection into an important element of its design. This series of jackets are made of recycled nylon and polyester made from recycled plastic bottles. The release of this series is an important step in Burberry’s global sustainable fashion strategy, which aims to cultivate consumers’ sustainable fashion consumption concept.

Burberry Jacket


A Gucci Sustainable Series (Gucci Circular Lines)-Gucci’s new Gucci Off The Grid Collection, with 100% recycled nylon made from recycled ECONYL yarn as the main fabric. This design is especially creative for those who are concerned about environmental issues, and continues the brand’s vision of sustainable development.

The ECONYL recycled nylon project is jointly launched by PRADA and fabric manufacturer Aquafil. It is produced by collecting waste plastics, fishing nets and textile fiber waste in the ocean, recycling and purifying them.

In recent years, Converse has been actively developing the content of the Renew series. Previously, it used waste water bottles to make colorful environmentally friendly shoes. This time the series once again ushered in the latest design. The Renew Chunk 70 shoe upper launched some time ago uses recycled materials that can be recycled. The upper and shoelaces are made of partially recycled cotton and polyester fiber. The shoe body is modeled on the classic Chuck 70, and the macaron color scheme combines environmentally friendly materials with classic shoe shapes.

Guci Bag


Nike launched a new sneaker Air Zoom Alphafly. The overall weight made of recycled materials accounts for up to 50%, including Nike Flyprint uppers are 3D printed textiles made of at least 20% recycled TPU, with 45% recycled Flyknit materials, fully recyclable PEBA ZoomX insoles, 100% recycled Polyester fiber labels and shoelaces, 50% recycled TPU seamless film, 70% recycled foam cream midsole, partially recycled TPU forefoot Air Zoom Pods, 50% recycled carbon fiber rear sole gasket Flyplate.

Nike Shoe

Nike also released the first “Move to Zero” series of environmentally friendly underwear not long ago. In an official statement, the “Move to Zero” series of environmentally friendly underwear is made of Nike ReLuxe, which is made of more than 75% recycled fiber. In addition, this series of underwear also uses the brand’s patented “Dri-FIT” technology, which can quickly absorb and evaporate sweat, ensuring a comfortable wearing throughout the day.

Nike Underwear

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